Job Title: Digital Marketer
Company: Socaloca Limited
Location: Accra, Ghana
Application End Date: February 6th, 2026
Job Description
Socaloca Limited is seeking a high-energy, creative, and data-driven Digital Marketer to join our growing team in Ghana. As the Digital Marketer, your core responsibility will be to drive online growth by managing digital campaigns across multiple platforms, increasing app downloads, building strong community engagement, and strengthening our brand presence in the football and sports-tech ecosystem.
You will lead digital initiatives that include social media management, SEO integration, content creation, paid advertising, and performance tracking using industry-standard analytics tools.
Key Responsibilities
-
SEO Strategy Integration
Collaborate with internal and external SEO stakeholders to ensure that all digital activities support broader search engine optimisation goals, improving organic reach, keyword rankings, and website visibility.
-
Analytics & Reporting
Monitor, analyse, and report on campaign performance using Google Analytics and platform insights. Prepare detailed performance reports to guide strategy, improve ROI, and inform management decisions. Use behavioural data and free optimisation tools to identify friction points in user journeys and support continuous improvement in conversion rates. In-depth knowledge of Google Analytics is required for this role.
-
App Store Optimisation
Manage App Store and Play Store optimisation to improve organic app installs, including keyword optimisation, store listing updates, screenshot management, and review monitoring.
-
Ad Campaigns, Lead Capture & Email Marketing
Plan, execute, and optimise targeted advertising campaigns using Google Ads (AdWords) and Meta Ads to increase app installs, brand awareness, and community engagement.
Ensure that digital lead capture funnels are in place and optimised across all channels, working closely with other departments to support email marketing and lead nurturing initiatives that drive successful registrations and onboarding.
-
Brand Consistency
Ensure all digital communications maintain a consistent brand voice, tone, and visual identity across platforms.
-
Digital & Social Media Management
Develop and execute digital marketing strategies across key platforms including Instagram, TikTok, Facebook, X (Twitter), YouTube, and LinkedIn. Each platform must have a tailored strategy, as audience behaviour and engagement methods differ across channels.
-
Content Creation
Create, curate, and publish compelling digital content, including graphics, short-form videos, captions, and blog content that resonates with young footballers, academy owners, scouts, and fans.
-
Community Engagement
Build and manage an active online community by responding to comments, messages, and feedback, fostering trust and long-term loyalty among users and partners.
Own WhatsApp marketing activities, including segmented broadcasts and community updates, as a core engagement and conversion channel in the Ghanaian market.
-
Trend Monitoring
Stay current with emerging digital marketing trends, sports marketing innovations, and social media best practices in Ghana and globally, ensuring Socaloca remains competitive. Conduct competitor monitoring and market intelligence to inform positioning, content strategy, and campaign direction.
Mandatory Technical Requirements
- In-depth knowledge of Google Analytics
- Strong working knowledge of Google AdWords (Google Ads)
Qualifications
- Proven experience in digital marketing or social media management with a portfolio of successful campaigns.
- Strong understanding of Google Analytics, Google AdWords, SEO, and the integration of SEO with social media and content marketing.
- Exceptional skills in content creation, including graphic design, professional copywriting, and video editing.
- A data-driven mindset with practical experience in analytics and comprehensive performance reporting.
- High creativity, innovation, and an acute awareness of the digital environment in Ghana, coupled with superior communication and collaboration skills.
How to Apply
If you are a strategic and creative digital marketing professional with a passion for sports, technology, and impactful storytelling, we encourage you to apply for the Digital Marketer position at Socaloca Limited. Socaloca is an equal opportunity employer. We welcome candidates from diverse backgrounds and are excited to find a Digital Marketer who can elevate our online presence and help shape the future of football in Africa.